People are very emotional when it comes to sports betting.

They bet by instinct, on their favourite team, for a good feeling, a superstitious act, for a revealing dream.

All these behaviours aim at an immediate reward thanks to the low odds of a favourite or an adrenaline rush thanks to the high odds of an underdog.

Such behaviours protect the value of the draw just as a wide moat protect a castle.

However, the degree of inviolability of a castle says a lot about the draws business held within it.

How much is the castle inviolable?

Why is the castle still standing?

What durability does it have?

The power of habit

Punters’ habit of betting on winners is like the belief in historic brands like Microsoft, Google, Ferrari. It represents a wide moat, a long-standing landmark very difficult to replace in their minds. It is very hard to pass from one thing to another when the first one is so rooted.

Many people supporting a company also increases the strength of the company itself and those who do not will feel obliged to do it.

That is not all.

The moat is reinforced by the big spenders and pro tipsters, too.

They can bet so much money and attract so many followers on winners to make the odds drastically dropping as much as the draw ones increasing.

Even the bookmakers play their role to make the castle of draws inviolable.

Occasionally, miscalculating the odds by necessity or by mistake, they create value for a profitable bet on draw.

Amateur bettors, big spenders, pro tipsters and bookmakers can create the right value for betting on draws surrounded by wide moats.

It is up to sharp bettors to be in the right place at the right time for seizing profitable spots.